Split Focus = Lost Sales. Keep your marketing message tightly focused, make it appeal to the reader’s emotions, and provide an easy path for them to follow to make a purchase. Here are 10 points to keep aim your message directly to the sale (bulls eye)!
Do you write sales pages that read like a spec sheet for a military grade bench grinder? So how does a technical nerd start to write better marketing materials? It takes an effort. It takes time to learn to talk to your customer and not just describe your product and its capabilities. Remember people will trade a reasonable level of quality for more convenience.