In an experiment conducted at a University in Sweden, 74% of subjects defended a decision they didn’t make, one they were tricked into . How does this happen and what are implications?
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Marketing Magic: Pulling a Habit Out of the Rat!
If you’d like to write copy that has people pulling out their wallets like they’re under a magic spell you’d be well advised to learn a thing or two about magic. Like writing copy, magic is not all hocus-pocus; it involves knowing what causes a human being to see what you want them to see at the moment you want them to see it, and to take action when you want them to take it. Magicians use visual illusions and mental, or cognitive, illusions to make it appear that something magical has occurred. Let’s look at some of the things in a magician’s bag of tricks…
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Patternicity
Put the right patterns in your advertising materials and you have people literally stopping in their tracks to look, or put the wrong patterns and no one even reads a word of it.
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