The NY Times published an article on February 13th (the 12th online) titled The Dirty Little Secrets of Search by David Segal, that lambasted J.C. Penny for a massive paid link campaign. This included playing elementary school tattle-tale and reporting their “findings” to Google – which in turn got J.C. Penny’s search engine rankings flushed down the toilet. To me, and probably a lot of other SEO experts, the article is a joke.
Keep Reading →about Barney Fife Chases the SEO Bandits at J.C. Penny
Have You Been Slapped by the Google Ranking Adjustment?
Google and other search engines change their ranking algorithms regularly. This latest update dealt with garbage and getting it out of the search results. Google and other search engines are in the business of dishing up what people are looking for. Give Google garbage to dish up and you’ll get slapped. Maybe you will get your garbage ranked well for a while, but eventually you’ll get ranked where you should be and that’s way back in the pack.
Keep Reading →about Have You Been Slapped by the Google Ranking Adjustment?