Marketing is like catching a mouse! Don’t believe me? Read this story of a very difficult to catch mouse and you’ll learn exactly why it’s all about marketing! There’s the constant modification of the bait and mouse trap to finally catch the mouse. You should always monitor (TEST) your marketing, sales pages, etc. to make sure that you’re not letting the mouse (sale) get away and that you know what combination of things actually bagged your mouse (made the sale).
Keep Reading →about Anorexic Mouse Bagged with Hair-Trigger Marketing Techniques!
Marketing Lesson from the Homeless…
After the ordinance became law, sales dropped from 800 to 13! The homeless vendors quickly learned that to maximize their sales they had to get out in front of their potential customers: i.e. the middle of the road. This is directly applicable to Internet sales as well.
Keep Reading →about Marketing Lesson from the Homeless…