Getting customers for your business is analogous to fishing. You put some bait (advertising) somewhere you think people will see it and hope for a nibble and then a bite. You’d be surprised how many people try to run a business by fishing with the wrong bait or by fishing in the wrong places. I don’t care how good your bird seed is, you’re not going to have much luck trying to catch a fish with it. If you want fish, you’d be better off to use a worm or something else fish like to eat.
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Why Do Smart People Sometimes Find Success So Difficult?
You’re working your tail off trying to create a business that will make a profit. Maybe you’re even working smart and not just hard, but yet you constantly feel like you’re on a treadmill and not getting anywhere. How many times have you watched as someone else thought up the same ideas as you had, ideas that you could never find the time or money to act on, ideas that you knew would not only work but be extraordinarily successful, how many times have you watched as others took those same ideas and made them a reality, their reality? It’s frustrating, very frustrating.
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Fred’s Inverse Law of Marketing Intelligence (the Cream, as well as, the Crap Rises to the Top)
You’ve heard the old sayings: “The cream of the crop”, or “The cream rises to the top”. Well, I’m here to tell you that both the cream rises to the top and that the crap does too! The Rich Get Richer, the Smart Get Smarter, and the Not-So-Smart Breed Like Crazy!
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