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Category: Copywriting
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The Lost Art (and Appreciation) of Quality It's easy to make a broad statement such as "people used to care about quality but now they just don't"... but like most broad statements, it's only partially true. Today there's a quality...
Posted by Fred Black on September 29, 2011 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/238
Assigned Categories:
Copywriting
| Internet Marketing
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Moses with the Ten Commandments by Rembrandt (1659) I was sitting in a meeting today talking about the redesign of a web site to increase conversion. Someone in the meeting pointed to a section of the web page and suggested...
Posted by Fred Black on March 18, 2010 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/225
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Copywriting
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Exploding Your Copy (and life) From Sissy to SEISMIC. I love the color gray. I also hate the color gray. Grey is a great color for some things... like a nice grey suit, socks, or even my hair! But it's...
Posted by Fred Black on December 4, 2009 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/219
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Copywriting
| Truth and Freedom
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Ade Obayomi and Melissa Sandvig Dancing a Breast Cancer Tribute Choreographed by Tyce Diorio on the TV Show "So You Think You Can Dance". My wife loves the TV show "So You Think You Can Dance". And she should, she's...
Posted by Fred Black on August 5, 2009 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/209
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Copywriting
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Take Your Headlines From This... To This!!! If you don't have a good headline you may as well not worry about the rest of your article, sales letter, ad, or whatever. In my upcoming, soon to be released DVD interview...
Posted by Fred Black on June 5, 2009 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/200
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Copywriting
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Our Job as Copywriters and Marketers - Driving the Herd! Who else wants a stampede of customers, a cavalcade of profit? Who else is tired of the "who else wants" headline that was so popular at one time with internet...
Posted by Fred Black on February 23, 2009 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/181
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Copywriting
| Internet Marketing
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You Can't be a Beacon if Your Light Don't Shine (Why You Don't Want Eeyore as Your Marketing Guy!) The economy is down, layoffs are up, and the bailout sucks. Sounds like Eeyore from Winnie the Pooh to me! Don't...
Posted by Fred Black on February 17, 2009 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/180
Assigned Categories:
Copywriting
| Internet Business
| Internet Marketing
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Marketing Magic: Pulling a Habit Out of the Rat! What is a magician? Someone who performs magic? No. Someone who perform tricks? Maybe. Someone who creates illusions? Yes! How do they create these illusions? Magicians are by far some of...
Posted by Fred Black on January 18, 2009 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/174
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Copywriting
| Internet Marketing
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Photo by Lee Hinshaw Patternicity, The tendency to find meaningful patterns in meaningless noise. I recently read an article by Michael Shermer where he coined the term Patternicity. The article is basically about why people see faces in nature, interpret...
Posted by Fred Black on January 6, 2009 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/170
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Copywriting
| Internet Business
| Internet Marketing
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Want to write better copy? Who Cares? Want to write more effective Headlines? Who Cares? Want to write text ads that get more clicks? Who Cares? Want to make more money? Who Cares? Who Cares? Who Cares? Who Cares? No...
Posted by Fred Black on June 16, 2008 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/144
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Copywriting
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When you see big launches that get picked up by the big names and sent out to huge lists, it's easy to feel like you'll never get there. It's easy to get frustrated, throw up your hands and say they're...
Posted by Fred Black on April 23, 2008 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/135
Assigned Categories:
Copywriting
| Internet Business
| Internet Marketing
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Remember those mornings when you were in school and you'd wake up to a bolt of fear going through you because you suddenly remembered you have a test today that you forgot to study for? Relax, that's not what this...
Posted by Fred Black on March 18, 2008 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/127
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Copywriting
| Internet Business
| Internet Marketing
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Here are 13 Tips to Help the Sales and Marketing Challenged Overcome Their Affliction and break out of the I'm not selling anything and I don't know why blues! I probably should package this information and sell it as an...
Posted by Fred Black on May 24, 2007 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/54
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Copywriting
| Internet Business
| Internet Marketing
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Writing copy is, like a lot of things, part science and part art. An artist can create art with an infinite multitude of instruments, tools, and media. A scientist can make better tools, instruments, and media. So one feeds the...
Posted by Fred Black on April 12, 2007 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/38
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Copywriting
| Internet Business
| Internet Marketing
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In his recent post, World Class Copywriter Michel Fortin reveals his Seven-Step Copywriting Process. As I was reading his article, I started thinking about quality, craftsmanship, and professionalism vs. mass-production. For example, my brother-in-law is a cabinet maker. He makes...
Posted by Fred Black on March 8, 2007 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/28
Assigned Categories:
Copywriting
| Internet Marketing
| Life
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For Submit Buttons That Is.... I refer to Eric's blog a lot - that's because I like the testing he regularly shares with his readers... it's very valuable stuff! I mentioned his results on split testing Submit Button Size before....
Posted by Fred Black on March 7, 2007 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/27
Assigned Categories:
Copywriting
| Internet Business
| Web Site Design, HTML, CSS
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As noted in a previous post, the color you use for links on your web page can dramatically effect how many people click the links. In addition to the link color, the behavior of the links when you move the...
Posted by Fred Black on February 27, 2007 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/23
Assigned Categories:
Copywriting
| Internet Business
| Web Site Design, HTML, CSS
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In some of my posts on web site design, and in my Introduction to Web Site Design Course www.WebSiteTrainingOnline.com, I emphasize keeping web pages clean and simple. Not everyone is tech savvy, and not everyone thinks like you do, or...
Posted by Fred Black on February 17, 2007 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/19
Assigned Categories:
Copywriting
| Internet Business
| Internet Marketing
| Web Site Design, HTML, CSS
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Are you trying to sell a product or service online and not having much success with your Internet business? Do you come from a technical background such as programming or engineering? Do you write sales pages that read like a...
Posted by Fred Black on December 17, 2006 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/17
Assigned Categories:
Copywriting
| Internet Business
| Internet Marketing
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You'd like to have a successful Internet business, marketing products or services on the Internet, and live the good life that financial success can bring you. But how do you get to that point? How do you get a successful...
Posted by Fred Black on September 23, 2006 | Printer-Friendly
TrackBack: http://www.pqInternet.com/blog/mt-tb.cgi/5
Assigned Categories:
Copywriting
| Internet Business
| Internet Marketing
| Traffic
| Web Site Design, HTML, CSS
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