Copywriting

The Lost Art (and Appreciation) of Quality

quality

The Lost Art (and Appreciation) of Quality It’s easy to make a broad statement such as “people used to care about quality but now they just don’t”… but like most broad statements, it’s only partially true. Today there’s a quality divide… it does not always follow income or wealth (but it usually does). The problem […]

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Bullets from God – The Greatest Copywriter of All Time?

TenCommandments

Moses with the Ten Commandments by Rembrandt (1659) I was sitting in a meeting today talking about the redesign of a web site to increase conversion. Someone in the meeting pointed to a section of the web page and suggested we put a bulleted list right there, and then someone else asked how many bullets […]

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Making Your Copy Dance

SoYouThinkYouCanDance1

Ade Obayomi and Melissa Sandvig Dancing a Breast Cancer Tribute Choreographed by Tyce Diorio on the TV Show “So You Think You Can Dance”. My wife loves the TV show “So You Think You Can Dance”. And she should, she’s a dancer and a dance teacher and she has her own Children’s Creative Movement DVD. […]

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Driving the Herd!

herd

Our Job as Copywriters and Marketers – Driving the Herd! Who else wants a stampede of customers, a cavalcade of profit? Who else is tired of the “who else wants” headline that was so popular at one time with internet marketing and how to make money products? Why do you think some copywriters continue to […]

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You Can’t be a Beacon if Your Light Don’t Shine (Why You Don’t Want Eeyore as Your Marketing Guy!)

Eeyore

You Can’t be a Beacon if Your Light Don’t Shine (Why You Don’t Want Eeyore as Your Marketing Guy!) The economy is down, layoffs are up, and the bailout sucks. Sounds like Eeyore from Winnie the Pooh to me! Don’t get me wrong, I love Eeyore, in fact, he’s one of my favorite cartoon characters, […]

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Marketing Magic: Pulling a Habit Out of the Rat!

magician

Marketing Magic: Pulling a Habit Out of the Rat! What is a magician? Someone who performs magic? No. Someone who perform tricks? Maybe. Someone who creates illusions? Yes! How do they create these illusions? Magicians are by far some of the best controllers of attention and awareness. Skilled magicians manipulate the focus and intensity of […]

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Patternicity

patternicity

Photo by Lee Hinshaw Patternicity, The tendency to find meaningful patterns in meaningless noise. I recently read an article by Michael Shermer where he coined the term Patternicity. The article is basically about why people see faces in nature, interpret window stains as human figures, hear voices in random sounds, find conspiracies in the daily […]

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Who Cares?

question

Want to write better copy? Who Cares? Want to write more effective Headlines? Who Cares? Want to write text ads that get more clicks? Who Cares? Want to make more money? Who Cares? Who Cares? Who Cares? Who Cares? No One, that’s who! No one cares about you. I’ve had to learn some things the […]

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