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June 4, 2007
Steve Pavlina is quickly becoming one of my must read daily blogs. I've also recently gone back through his podcasts and found the ones I've listened to so far incredibly thought provoking and helpful.
Steve navigates the helm of a very big blog: i.e. he gets a huge amount of daily traffic. A small ant hill in Steve's traffic graphs would seem like a decent sized mountain to most of us!
Steve just posted a very interesting article comparing traditional publishing outlets like newspapers to online news outlets like Digg.com, and what his web site traffic stats show with regard to being mentioned in each of these.
You can read his article here: New York Times vs. Digg - Strange New Media.
The only thing that I would add to his article is the possible value of a visitor from each source. Yes, new media sites like Digg.com can send a massive amount of visitors to a site, but how many of those visitors return on their own at a later date? How many of those visitors purchase a product or service from the site? My experience has been that very few visitors from these new media sites do either. However, if a person is interested enough to visit your site from a printed link I think they are probably going to come back and visit you again. To me, the majority of the new media sites are spammish and juvinal in nature, and very time consuming to use. Do I use them? Sure I do, but I don't spend a lot of time doing it.
Quote from Steve's article:
Overall it's the combined links and referrals from thousands of different web sites that contribute to building substantial traffic. At least in my case, no single source, not even Google, accounts for a significant part of the whole. Ultimately it all comes down to word of mouth, which is still very decentralized. |
The bottom line to me is that I'd much rather have my site mentioned and linked to from another blog, be it big or small, than most new media sites because it will probably result in traffic, that while lower in numbers, will have a higher overall visitor value.
Take care,
Fred
About the Author
Fred Black is an experienced online business operator, programmer, web site developer, father, husband, musician, and songwriter. Visit his Internet Business Blog at: http://www.pqInternet.com.
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Posted by Fred on June 4, 2007 | Printer-Friendly
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