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September 23, 2006
You'd like to have a successful Internet business, marketing products or services on the Internet, and live the good life that financial success can bring you. But how do you get to that point? How do you get a successful Internet business started?
You obviously have to have a means to sell your product or service. You need a web site or at least a web page. A lot of products and services are sold with a one page web site commonly referred to as a sales letter. Some sales letters convert, or get more visitors to purchase, than other sales letters. Part of the difference can be attributed to the copy, or writing, and part of the difference can be attributed the layout, or how the page looks.
Secret number 1: Studies prove simple web sites can sale just as effectively as, or even better than, elaborately designed, phenomenal looking websites. Some people will get a friend to make a web site for them and then sit back waiting on the dollars. Some will purchase FrontPage, Dreamweaver, GoLive, or another web site software product and make, or struggle to make, their own sites. Unfortunately, a lot of these types of sites and their Internet business dreams fail.
Here's the second secret I'll share with you: it's not hard to learn HTML and CSS and make web pages that can be very successful selling tools. One of the problems with software packages like FrontPage or Dreamweaver is that it makes it too easy to make your site way too busy to function as an effective sales tool. I make most of my web sites by hand, editing the HTML, ASP, or PHP code in a text editor tool. I have a course that teaches anyone how they can do this too: Make Money Online takes you from zero to having a product, getting a web site, creating a sales page, and accepting payments online, in other words the basics of an Internet business.
Here's the third secret I'll share with you. Unless you're an experienced copywriter or marketing person, the web pages you create to sell something are probably not very effective at selling. In fact, they may be 180 degrees off track. The first time I was shown a statistically optimized sales page that had been optimized based on analysis of successful and unsuccessful pages I was skeptical. I was positive it was way too simple and way too plain to sell anything... I was wrong, very, very wrong. Look at the following URL, it's for my course on Introduction to creating web sites and it's based on a statistically proven design for successful sales pages: www.WebSiteTrainingOnline.com, see how it's clean and simple. It's easy to make a page like this, there's nothing complex about it.
In addition to the statistically optimized layout, I use two tools on my sales pages to help increase sales. I use a product called Glyphius (no longer recommended by me!) that uses a huge volume of data that was gathered from thousands of successful and unsuccessful ads to score your copy or text. Use it to analyze your headlines and paragraphs of text until you get higher scores, and it will help you convert more visitors into customers.
The other product I use is called Muvar (no longer recommended by me - use Google Website Optimizer instead). It's a multivariate testing script to optimize your sales pages. Multivariate testing software allows you to setup several variables for each part of a page. For instance, you can setup 5 different headlines and 4 different versions of text. You can have a variation that has a photo or a video preview and one that does not. As visitors come to your sales page and make a purchase, the script records which versions of the variables were shown when the sale occurred. As other visitors arrive at your site, the versions of the variables with the most sales are displayed more often, resulting in a constant tweaking of your sales page and increased conversion ratios.
You now have three secrets and a few products you can use to make your web site more successful and that will put more dollars in your pocket. Take action and make it happen.
Fred
Posted by Fred on September 23, 2006 | Printer-Friendly
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Assigned Categories:
Copywriting
| Internet Business
| Internet Marketing
| Traffic
| Web Site Design, HTML, CSS
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