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From: Steve @ Inbound Marketing for Small Business
The most insideous aspect of Pnguin, if true, is that it penalizes sites for inbound links from what Google considers suspect websites. No problem, except that it is a perfect blueprint for competitors to engage in negative SEO practices.
Not a good thing for the Internet.
As you noted, it appears that the SERPS are now full of less than useful sites for many search terms. I may have an axe to grind, as one of my sites was whacked.
The site in question is full of highly useful, on target, and original content, which for the last 2 - 3 years ranked at the top of Google. Not so much now, but at least there is much less useful content occupying it's previous spot.
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From: John
Good advice, but I cracked under the pressure and went ballistic in nuking potentially questionable links from my own related domains. I even went so far as to send Google a Penguin feedback form pointed to a search query that has turned to junk. I know, I know, that is like asking for way too much scrutiny, but they need to see how awful some of these results have become. I care as a webmaster, but also as a searcher, and I don't mind as much if I'm being outranked by good info.
For the query in question, only about 2 of the top 10 results had relevant (and up to date) information - and suddenly there is a whole network of one-page domains built from unreadable, spun content that are ranking in the top 20. Somewhere on page 3 is my URL that used to be in the top six, as well as the other sites that used to rank by virtue of providing more info than a thin sales/landing page. It's like Google accidentally decided to reward the people who ignored every bit of advice and flaunted the quality guidelines.
Keep calm, carry on, and wait until Google realizes their mistake? Great advice, and I wish I could afford that, but the IRS just cleared me out on the 17th! Oh yea, it also probably helps if you've kept active in the meantime, instead of coasting along on momentum...
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From: Ryan Healy
I haven't noticed a big change on my business blog yet. I haven't really checked my other sites.
As Steve pointed out, the most insidious part of the Penguin update is the ability to conduct negative SEO campaigns against competitors.
It's already being done, and, from what I've read, it actually works. That seems crazy to me.
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From: Bogdan
This update got down 2 of my sites. After days and days and days and days ... of research, i think i found what was the problem. It was "keyword stuffing", by mistake.
I hope they will bring my sites back.
@Steve: one of my site have links from 2 sites, that google i think they consider suspect. I can't manage to get that webmaster to take my link down.
Is there a way to tell google not to take in cosideration that links?
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From: Derpina
Penguin is targetted at low quality link profiles just as panda was targetted at the low quality content, both the updates were not actually about 'spam(as we know it)' but practices that are legal but not of good quality!
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From: Dan
I have not been personally affected by Penguin but I was under the impression its targeted at black Hat SEO - guess I was wrong. I'm reading more and more about people returning to Bing/Yahoo for better results but Still 99% of my traffic comes from Google so until they lose their monopoly I guess we all have to play the game.
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From: Tiago
From what I heard, here in Brazil the Penguin did not bring major changes such as the Panda. I do not particularly have been very hurt by either of them (thank God), yet I'm being more cautious and distributing the 'power' of my sites and if any are derrrubado by Google others can keep some stability until I can recover .
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From: Lindz
Penguin update is really disappointing. I can't understand how they can devalue very basic grey hat techniques such as Footer links and profile links.
But allow spammy blog networks and heap of other black hat SEO techniques untouched. Basically all first page ranking websites for our target keyword have spamming back links.
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From: Business Proifles
Many sites lost good amount of traffics to their site after this updation from Google
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From: Ren Scott
We recommend not chasing the algorithm, and to create sites that are user-friendly, first and foremost, and that offer share-worthy content. It seems like this is the direction that Google is taking and that it will continue to take.
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From: khaled@prestations réseaux
I have 2 web site with totally original content( in france), and with only blog comment on high PR blog and links directory for build linking and i hadnt noticed any change.
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From: maryembatool
I care as a webmaster, but also as a searcher, and I don't mind as much if I'm being outranked by good info.
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From: Zankhana
This is a good read. Thanks.
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From: mark
thanks for this useful post. I think Bing is very good and a possible replacement of Big G.
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From: Dennis
Yeah these updates are really unpredictable, one of my sites didn't move an inch while another sank deep for no apparent reason. But the one that sank hard is now going back up without me doing anything at all :S
Dennis
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From: Maxim Dsouza
I have really had the pain with this penguin. One fine day, all of a sudden my traffic dipped a lot and I was wondering what went wrong. I was not aware that google had run an update. I had to face the effects of having duplicate content on the site. The penguin hit us real bad and it took more than 2 months to recover.
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From: Sune
Luckily the update hasn't affected my main blog much, but I think everybody will just have to be so much more careful in the way they market their blog and build backlinks. My main rule has always been to write for my readers, not for search engines, and to keep all links as natural as possible. So far, I think my strategy has been working for me - but you never know what will happen with future updates from Google!
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From: Nate
Google Penguin is really a pain. My websites was gone in the first page and it's really frustrating because I made a huge hard work on those sites and Penguin buried them deep. But, I did not change my SEO strategy, still hoping that Google will reconsider. I don't want to use spammy stuffs. I'll stick to clean strategies. I agree with what you said - "SEO is a process of patience".
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From: Carl Potts
The BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates Rankings) causes me concern so with my back link program I'm going to go for a slow & steady link building campaign, hopefully this will allow me not fall foul of Penguin
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From: Matt @ Inbound Marketing DFW
This is why content marketing is the safest platform to build your online presence on, it will never go out of style to the search engines. The people who got hit in the update were mostly those trying to force SEO unnaturally, either from link farming or keyword spam.
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From: Brandon
It looks to me that Bing now operates like Google did before Panda and Penguine updates. Some of my sites are at the number one page on Bing using the old SEO methods and they are not in top 10 pages on Google.
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From: k2bsolutions
The thing I found not true is that you do not need to post everyday to have traffic - in fact my traffic has built since I went to once or twice a week only!
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From: Tatsiana
Is Bing really better? As for me I don't feel the difference. BTW, Google gives much more wide results. I mean types of content.
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From: Ryan @ Dumpster Rental
I haven't noticed a big change on my business blog either, but will keep an eye out.
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From: Terri Domains
I think we'll see fluctuations with Penguin just as we did with Panda. You've got plenty of webmasters screaming about the poor results even after Penguin, plus you have the whole outrageous factor of site owners being able to hurt their competitors. I think google will tweak penguin until they are happy with the results.
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From: John Watson
Both updates were answers to the demand for higher quality content and better practices in link building. I agree with Derpina, the updates weren't just to target spam but legit loopholes and strategy as well.
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From: Arobe binta
Google updating it's algorithm and now it's getting more priority on content. I observe that niche keywords get more priority here. Website's keyword density is more powerful than meta and title tag. This article really good. Thanks
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From: David
For sure Penguin and Panda created a minor mess but we eventually moved over to the humor side of things despite getting side wacked into infinity - we stopped saying we have a Google Panda problem but instead a PEST CONTROL issue ! :) Roll out the pest spray!
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From: Ben
Wow, it appears I still have a lot to learn about how search engines work - I am just starting out with this SEO stuff and it is a lot more complicated than I had thought (I was lead here by another site). I suppose if it wasn't, everyone would be doing it...?
I will be bookmarking this site for suture reference! Thanks for the relevant information.
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From: Alfred
Thanks for the info, I'm new to SEO and trying to create back links so this article helps A LOT! Thank you again
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From: Magic Webs
You're totally right. SEO needs patience especially with the different demands of Google. Just have to look out for updates on Penguin to conform with what Google wants.
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From: mathew
LOL so true. They say only 1% was hit by the last update, well i was hit 40% O_O unlucky me
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From: Kate McGinnis
I hate google penguin! It's messed up so many different features. Completely unnecessary.
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From: Harry
Does this mean that I had a low quality linking strategy? Did notice quite a few changes around this time.
Guessing I will need to change my strategy slightly.
Thanks Fred!
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From: Mazhar
Google is just so un predictable, my traffic went down from 10000+ to around 3000, I guess Social Media will be the way to get things right after Penguin update.
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From: Nicholas Blanchard
Very good article. I recently have just began understanding SEO so for me I don't think Penguin will be a big deal. I have no habits to unlearn or time wasted. I am starting to look into the way bing works for SEO because it does seem to be gaining headway.
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From: Tony
I like the above information here and grasp a lot of nice information here.
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From: Meenakshi
Hey my friend you are right, Google did same to same to me he makes my #1 website to down at #300.
It's really hurts my business.
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From: David
I have managed to not be too affected by Panda. I have always been careful not to use my main keyword in my link backs too often. Not that I knew this would happen, but I tried lots of different variations so that it would appear a lot more natural. For the bots and also readers alike.
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From: zam zam
I really felt the ferocity of this penguin google, until now I still do not have the right solution
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From: Dan Hartnett
Are we risking so much now on one website. I recently set up 2 new websites similar to my main site just for this reason. I have spent the last 3 years building my main site up and I am terrified if any thing happens to it.
I remember when I changed thing around on my main site a year ago and I fell out of my the google index for all my search quires but it was all back to normal a week later (phew!!!!!!!!!!)
But back to my main statement are we placing so much emphasis on one website placing all our eggs in one basket !
!!!
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From: Seduzione e Attrazione
Panda and penguin had a strange effect on my sites. Panda improved, slightly, my rankings. Penguin brought them back to their original positions.
I don't know why obviously.
From what I saw, however, a lot of white hat, hard working SEOs that provide real value have been penalized, while black hatters lives have been simplified.
My solution: I do what I've always did: I generate traffic directly, from Social Media and other content sites, by creating quality content. Any extra organic traffic is nice and good ( but I can live well even without it ).
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From: Chris k
I too see wholesalers wayyy more often now since the update. Searching for a number of products gave me a majority of wholesalers instead of sellers of the actual product. I didnt have my site up and going until after the update so not sure how it would have affected me. This is my first site and first experiences with SEO and my site is a PAIN to even find so far.
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From: John Fox
It is said that there are few updates again earlier in August. Most website owners claimed that it increased their PR, though most have noticed the Google dance once again. I somehow understand those who are plagued by the two zoo attacks because as they claim "quality" is highly subjective. However I still belive that these changes in algo are just tweaks to provide viewers more quality searches (I'm keeping my hopes high).
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From: Rika Susan @Juicing
Fred, you are so right in your last comment about Penguin in particular hurting a lot of quality, valid sites for no consistent reason.
My site was badly hit. It provides original quality content written by myself (no spun stuff) and I do nothing black hat. My site disappeared from the listings from the most part. To top it all, Google now lists totally unrelated pages from my site for particular keywords.
Makes no sense whatsoever. It has now been a few months and nothing has changed.
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From: jalil
very nice post it really helps me a lot. keep it up
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From: JZEEK
Great advice, I cracked under the pressure and went ballistic in nuking potentially questionable links from my own related domains. I know,that is like asking for way too much scrutiny, but they need to see how awful some of these results have become. I care as a webmaster, but also as a searcher, and I don't mind as much if I'm being outranked by good info.
For the query in question, only about 2 of the top 10 results had relevant (and up to date) information - and suddenly there is a whole network of one-page domains built from unreadable, spun content that are ranking in the top 20. Somewhere on page 3 is my URL that used to be in the top six, as well as the other sites that used to rank by virtue of providing more info than a thin sales/landing page. It's like Google accidentally decided to reward the people who ignored every bit of advice and flaunted the quality guidelines.
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From: john
You're wright, penguin did not hit all sites. My site also is intact, with same page rank
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From: Kalin @ Mobile marketing
Many screams were heard after the Penguin. Lots of comments, blog posts and so on.
Google actions are more than normal. Their philosophy is to provide the most useful content and websites to the public. And that is why they are number one and keep their ranking.
So there is nothing to afraid from if you are doing things right way.
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From: sreedev
Penguin is a really big pain. i am scared to SEO my page
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From: Andrew Simpson
really interesting and a useful post, It is really painful for seo expert with Google penguin update.
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From: Priyank
Hello Fred,
Nice article. I assume these updates are intended to increased search engine intelligence. I feel this is difficult battle to keep up with because spammers are using ingenious ways to trick the system. At the end of the day I guess we all lose. In any case, I can't get myself to use Bing, it's useless.
Priyank.
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From: Arsh @ iphone 5
Its always said in cricket if you are facing a new player then just keeps your basics right same thing applies in SEO keep the basics right and no penguin or panda would be a pain for you.
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From: Willem @ I'Praves wallets and bags online
Haha serious, the pinguin and panda does no good for all the hard work. But, nevermind there are allways new ways!
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From: Brad
yeah penguin has hurt me as well. im not exactly happy with the results ive seen.
-Brad
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From: Ted Hall
I'm still trying to get a handle on how to best pursue SEO. There seems to be a lot of basic principles all over the web that talks about how to optimize code and getting sites to link to you, but how do we know how the google algorithms actually work with certainty? Do they publish this information? I am looking for a reliable source that describes how things really work. Not just best practices, but step-by-step instructions for delivering real results. Like, how do we even know what changed with the Penguin update and what should we do as a result? So much of this seems to be a black art to me...
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From: Ukash Bozdurma
This is good information about of google. I heart somethink about of penguin update in Turkey. I only want to know . It was finish or not ? . Thanks. Sorry about of my english..
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From: Rahul Shayar
This Penguin update is atrocious. My sites that have been up for years on the first page have been clobbered yet I have noticed a trend. There are thousands of fake sites that are now at the top for the keywords I was looking for. It seems what this update has done is rank sites like walmart, JcPenny, facebook, and others higher but has also helped the spammy sites that have EMD to the number 1 position as well. A few other bloggers I know have been killed by this update and they are seeing the same thing. Google is now ranking the sites that advertise on adwords higher while killing others. I thought a monopoly in the US was illegal but it seems when you are Google it is fine. It has turned into a pay to play situation
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From: sewa ac
In my opinion, there is now problem about penguin or panda update..Since I do white SEO technic..I'm in the right way. Penguin and panda update is for spammers not for me..
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From: CM&A Online Advertising
I think for the end users, Panda and Penguin will be a good thing in the long run. White hat should be able to adapt.
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From: Jakir
Fred, what you posted in this Great Article is really praiseworthy. Moreover, I like best your representative method. You tried to make us understand clearly as to how Penguin performs.
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From: Brian
I dont know enough about seo, but I hope to learn and google is just another gateway to controlled information.
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From: Carl
My personal site did quite well post Penguin I am being very cautious about where I comment /link using strictly white-hat methods
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From: insurance conversion
My site has been affected of google panda and penguin. It was on the first page rank 2 and went down to page 2 and now not in top 100. I am now careful on how to build backlinks in my site.
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From: Kurt Michael
I still don't understand how Penguin is work, one of my website jumped from PR0 to PR3 and another one from PR4 to PR1. I'm a little confused
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From: Andrew picker
Google update should not be very close and if update take long time it good for the website owner and critical algorithm strategy is not good enough for marketing of a website.
Thanks to all
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From: suratebi
The more Google tries to crack down spammy and creepy website. The more things get worse. Overall Penguin updates are just fine as they also devastated some innocent too.
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From: zakaria khan
Penguin Strategy in very important to understand to improve SERP in SEO world and consider some issue and bug for a website and if we need to improve website in SEO world we have to understand whats going on in Latest Update in Google Algorithm.
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From: Powell
We recommend not chasing the algorithm, and to create sites that are user-friendly, first and foremost, and that offer share-worthy content. It seems like this is the direction that Google is taking and that it will continue to take.
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From: Nick
It looks to me that Bing now operates like Google did before Panda and Penguine updates. Some of my sites are at the number one page on Bing using the old SEO methods and they are not in top 10 pages on Google.
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From: Tommy @ Curious Consciousness
My sites have not been affected at all. As long as you follow the Google guidelines, and create good content you shouldn't be punished... And Bing is not giving me the search results I want. Google is way superior in every way.
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From:
My site has been affected by google penguin and until now my site has not yet been recovered. There is another chance on how to recover my website?
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From: Elysse Parsons
Thank you for this. I've been very confused about this Google Panda thingy. I was wondering why my sites are suddenly down the ranking when I'm doing everything right and more. I hope everything will be okay. I hope it won't be too long. Thanks so much.
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From: Ted
Nice article! Thank you for writing it. I am new to SEO and did invest some money into google SEO. To be honest, I didn't see a lot of results. Maybe Bing is the answer.
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From: Azim Mondal
This Is Very useful. I even worked in SEO of our company site. and Got bad result.
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From: connor wilson
If i've learned anything about SEO is that it's a slow process, dont give up!
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From: Luka Paunovic
I was first when someone type "hosting" in my country, but now I am on third page, just because of google penguin...
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From: Kit Peters
I think some decent sites will unfortunately be negatively affected as google weeds out the spam.
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From: Fyord
I don't mind the constant changes Google bring in, there's sooo much abuse by people doing seo that its killing the search engine results, they need to fight back.
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From: Betrand
The penguin update is doing damage to marketers and buyers as well. I also realized that using Bing sometimes help for results but not all the time. In some cases Google gives useful results to users.
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From: Nitin Vaghela
I am with you. One of my client earn $3000 per month through Google Adwords but now its not earning anything from it. Google has removed his all keywords from search. Google is one of the most popular brands on internet. Its have monopoly for many things. In world all are using it so we have not any other way to go for, so I suggest you do everything SEO related activities on Google. For good traffic and ranking do more and more marketing on Google Plus and also add +1 button on your site because in internet Google plus is one of the most effective now for Google search ranking.
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From: Lorien
Building your SEO efforts always require consistency. Yes, some sites will be negatively affected by Penguin, but the trick is to always stay updated with Google's changes and ensure that your site complies, use it to your benefit :)
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From: Adeniyi Samuel
Google Penguin has really caused pain to many webmasters, even to those who blog the right way.
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From: Taniya Roy
Wow this blog is awesome,I have read it before, I never found the perfect article like this blog provides us.thank you so much. I really love your blog.
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From: Nick
It seems Penquin hit alot of websites hard. Just don't give up!
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From: bangla
i have a website. before update Penguin my keyword in first page of google search. but this time my url doesn't exist in google search. now what can i do??
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From: shane watson
if seo is handled in a white hat way making links appear as natural to search engine then the effect of penguin is too less else prepare for weird results from google stay safe go natural
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From: Tyler tongkatali
I never have seen a big change in my business weblog but. I never have really examined my different other sites.
Since Steve pointed away, the most insidious element of the Penguin update is the ability to run unwanted Search Engine Optimization advertisments against competitors.
It's already being done, and also, from what I've research, it in truth works. Which tends crazy to myself personally.
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From: Judge Michael Buck
Penguin is a very meaningful decision of Google, because before that many people who only know link building say them self SEO expert. But now SEO have a worth like a professional field...
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From: John
I hate the new algorithm of Google (Penguin) , because since it realized I lost 80% of my website traffic and I didn't know what to do .
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From: Mohsin Hassan
I think for the end users, Panda and Penguin will be a good thing in the long run. White hat should be able to adapt.Thanks & Nice Sharing.
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From: Antisocial Carl
Penguin kills traffic, it's a pain.
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From: Richard Peter
Thanks for the enlightenment views on panda and penguin please share your enlightenment views on google zebra too as i found your approach to useful
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From: Jerry
I think that these updates are fair to legitimate and authority websites. Sometimes too much SEO can manipulate SERP even if the content does not make sense.
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From: linda
I may well have google suspected that it is about getting people to click on their advertising, now that people get poor results in their searches
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From: jakob
Thank you for sherring. I hope that this updates frome google will help me to rank for my good quality content. I Wil try to do som white hat SEO :-) If there are some one how can give me some good tips fo that you are more then welcome :-)
Regads jakob