When the availability of something we want, or even think we may want at some point in the future, is limited or taken away, our brain reacts and wants it even more. I’m sure this is a deep-seated, primal, caveman survival trait that smart marketers and copywriters are exploiting today with “limited number” and “deadline” tactics.
Keep Reading →about Scarcity: Fanning the Flames of Desire
Programmed to be Poor
Money, Money, Money… everybody says they want more of it, but do they really? Deep down, below your conscience, do you really think money is bad? Are you ashamed to have it? I’m sure you’re thinking I’m nuts! But stick with me.
Keep Reading →about Programmed to be Poor
Making Your Copy Dance
Copywriting is choreographing words and creating emotions – this is part of what makes customers out of visitors and browsers. Take the extra step to have a copywriter review and edit (or rewrite) any and everything that comes in contact with your customers and potential customers: this can take you from average to exceptional.
Keep Reading →about Making Your Copy Dance