This is a job, it’s not a family, my family is at home where I’d like to spend more of my time…. ARRRRGGGGGGG…. I’m not going to kick that football anymore! Have you ever worked for a company where the human resources department sends out emails welcoming new employees? Sometimes they use the headline or subject “Please extend a warm welcome to these new additions to the ACME Co. family”. Then they list a few sentences about each of the new employees. WAKE UP PEOPLE: it’s not a family, it’s a job.
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Rights vs. Responsibilities
I get really frustrated when I look around and see people waste their lives away doing nothing. Or even worse, see them doing things that are counter productive. Take responsibility and you can change things. It’s that simple.
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Split Focus = Lost Sales
Split Focus = Lost Sales. Keep your marketing message tightly focused, make it appeal to the reader’s emotions, and provide an easy path for them to follow to make a purchase. Here are 10 points to keep aim your message directly to the sale (bulls eye)!
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