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May 7, 2008
 I exchanged a few emails today with a blogging buddy of mine. We were hypothesizing on a few things like SEO (Search Engine Optimization), organic traffic, buying traffic and the like. We were also speculating about a favorite nemesis of ours and wondering if he, in fact, actually made any money. We did both agree that he was a very good marketer.
Sometime later it hit me: some of these marketing guys are so good they could sell Crap-In-A-Box, literally. They do figuratively because some of what they sell is as useful (or is that useless?) as crap!
Who hasn't bought something that promised to be the next greatest thing and hours, days, weeks, months later discovered that it wasn't even close.?
I've bought products for use in this Internet Marketing/Business arena that I thought were awesome, well, good anyway, but they lacked a few things. So used them and put up with the poor design or bugs or whatever because they did what no other product would supposedly do. But, it dawned on me yesterday that maybe, perhaps, I'd been had on one product in particular. Taken. Used and abused. Just maybe the "need" that this product fills was completely fabricated, made-up and wrapped in make-believe proof. Could that be possible? I don't know. It's a hard thing to prove. I tossed this thought over to my blogging buddy and he agreed: it's definitely possible. If true, it means that the creator of this product sold crap, and continues to do so!
He's good. So good in fact that people clamored to get the next version of Crap-In-A-Box! Crap-In-A-Box The Sequel!
There's also the possibility that his product works. But I'm really starting to doubt that it does. There's also the possibility that his intentions were good and honorable and he just does not realize he's wrong. But I tend to think he knows he's selling crap to people who will, in all probability never use the software, or never realize that it fills a need that does not exist. Is this despicable? Not entirely because his product does actually help you do something, just not to the degree it's trumped up to, and in fact, the "magic sauce" that is the main selling point is not even necessary. So I guess it's half despicable if that's even a classification! Kind of like Larry on the old TV show Three's Company!
My point is that good marketing can sell almost anything. A good product does not! Let me say that another way: build it and they won't come... it doesn't matter how good it is... without marketing no one will buy it. The flip-side: put the right marketing behind it and you don't even have to build it and they'll show up. To those of us that actually like substance, these are hard concepts to take to heart but ones that we must learn to find success. |
If you're fortunate enough to create products or services with substance and you also have the marketing ability to sell Crap-In-A-Box, you'll be unstoppable!
Stay tuned until next time when we tie the Crap-In-A-Box analogy into our current Presidential race!
Until next time,
Fred
About the Author
Fred Black is an experienced online business operator, programmer, web site developer, father, husband, musician, and songwriter. Visit his Internet Business Blog at: http://www.pqInternet.com.
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Posted by Fred on May 7, 2008 | Printer-Friendly
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