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January 17, 2008
 If you blog, have you ever posted comments to your own blog under a fake name? Have you ever posted comments to your own blog under someone else's real name?
What is polarization in blogging?
Polarization means getting people worked up, getting them to take sides, and getting them either angry or pleased to the point that they leave comments on your blog, and email people they know and tell them about your blog or product.
What is Unethical Polarization?
Polarization is great if it occurs naturally and organically based on your post, but is it ethical to create a post and then prime the polarization pump by leaving fake comments to your own post? What about using the names of people that you know are opposed to your opinion or tactics and leaving comments to your own post using their names?
What about if you take it a step farther and start leaving comments on other blogs that may mention your blog, or, that may mention the blog of someone you think has done your wrong and you leave a comment under a fake name, alias, or someone else's real name that has some association to the topic? In other words, you have a beef with John and you notice that Ralph posts something on his blog saying that John did something good or hey, read this post on John's blog. So you leave a nasty comment on Ralph's blog saying John is a jerk, and you use a fake name. Or, you happen to know that Sam is a real person who has left comments on one of the blogs and you don't necessarily like him either, so you leave a nasty comment on Ralph's blog using Sam's name.
What if you have an intern or employee leave the comments? Does that remove you from the unethical nature of it?
Sometimes, someone has an axe to grind and won't let it go until they bury it deep in someone's back.
What's my position on it?
It's not right and it's not ethical to do the things I've mentioned. Wake up folks, this stuff happens.
I talk a lot on this blog, as do a lot of other ethical bloggers on their respective blogs, about refraining from spending time in internet marketing forums. Mostly this is because of the fact that you're probably reading advice from people who are clueless. The same warning goes for some of the posts and comments that are made on popular blogs. I've never done the things I mention above, and I try to only approve comments that look legitimate. As bloggers, sometimes we can't catch all the stuff people do when leaving comments.
When you read anything someone has posted, you need to have the ability to discern between a post that contains helpful information and a post that's only purpose it to polarize people and generate traffic. You should also look out for posts or comments that have a darker purpose such as slamming someone, getting the last word in, or just being hateful.
It's sad that some successful bloggers and internet business operators feel the need to do things like this. As I said earlier, it's not right or ethical. In fact it's downright sad, especially when they claim to have high moralistic values.
Until next time,
Fred
Posted by Fred on January 17, 2008 | Printer-Friendly
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